Jan 27, 2010 Webcast: Achieving Better Customer Retention Through Social Marketing

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retention

Published Dec. 18, 2009 at 2:00 p.m.

In this brand-new world, the skills of Social Marketing are hyper-relevant. In this session, Genroe's Tim Tyler will discuss successful Social Marketing strategies and their increasing relevance to commercial marketers ...

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Lifetime Shuns Heene Family - How to Handle Bad PR in Business

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email, retention

Published Oct. 25, 2009 at 4:17 a.m.

I was pleased to read in the Washington Post that Lifetime cable network will not be giving the infamous Heene family more air time in the near future.  Prior to the balloon boy PR stunt, Lifetime had already scheduled a rerun of the Heene family's episode of "Wife Swap." ... For reasons only Lifetime can understand the network is forgoing the potential gold mine in ratings for a Heene "Wife Swap" rerun and taking the high road.  Perhaps it was because the Heene parents' exploitation of

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Talent Management Summit: Retention Has Replaced Recruitment

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email, hiring, hr, management, retention

Published Oct. 26, 2009 at 7:00 a.m.
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The hiring rate today is at just 3% -- meaning only 3% of jobs in any given month are new, the lowest since the government started tracking this stat in 2000 -- and unemployment is at quarter-century highs. But the HR people of America will have you know that they aren't any less busy. Rather, we're told there's been a shift in emphasis both in their work and at their yearly convention: Retention has replaced recruitment atop the agenda. That's interesting, since most people we know aren't job

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Twitter Statistics How Many People Use Twitter?

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email, retention

Published Oct. 19, 2009 at 3:51 a.m.

As of October 2009, Twitter.com experienced user growth (measured by the number of new subscribers) of 200 percent over 2008 statistical data ... According to Mashable, Facebook "counts more than 250 million active users, 120 million of which they claim login at least once daily."  So, how does Twitter compare?  Twitter only has a 40% retention rate but Twitter's overall growth over the past year is still impressive ... Twitter Statistics How Many People Use Twitter? originally appeared on

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Are Your Employees Telling You What You Want to Hear?

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employee

Published Oct. 23, 2009 at 7:30 a.m.
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Are your employees telling you the truth or what they think you want to hear? Case in point. The other day I was speaking with a CEO who proudly mentioned that his employees were quite happy. I pushed back by asking him how he knew this. He said that he had personally visited each location and that his employees had no complaints ... The next week, while in conversation regarding an upcoming event, he shared with me that he had just received results from a recent employee climate survey. Let's

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Goldman Sachs at CGI: Women Offer the "Highest ROI"

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development, employee, leadership, management, retention, strategy

Published Sept. 24, 2009 at 12:30 p.m.
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That's what Lloyd C. Blankfein, Chairman and CEO of Goldman Sachs (GS), told us today. That providing business and management education to women in developing and emerging economies meets a "great need" for "enormous [investment] returns" and provides a "wide open area for us [GS] to go." The firm's goal of helping 10,000 women is just the beginning, he says ... GS's CSR investment in 10,000 women has the key ingredients for a successful CSR program: alignment with company goals and objectives,

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Best Promotion of Social Media Efforts by a Big Brand: And the Winner Is…

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email, iphone, management, retention, strategy

Published Aug. 14, 2009 at 4:00 p.m.
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I've spent a few columns this week looking at innovative usages of social media by big brands. Along the way, I've noticed many companies fail to fully capitalize on these efforts--they are not promoting their Facebook, Twitter, iPhone apps and other alternative platforms to their loyal customers as much as they could ... Considering everyone and their parents is on Facebook and/or has an iPhone (except mine--mom and dad: we have to do something about this), companies are safe to promote these

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Customer Retention in Tough Times

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development, feedback, performance, retention, strategy

Published July 21, 2009 at 2:30 p.m.
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Economic downturns can wreak havoc on businesses. As a business owner or manager, it's important to make an honest, accurate assessment of your situation and take the necessary steps to remain healthy. Customer retention and business development are central to successful managing through a downturn ... As a business owner, it's my job to maintain a high-level view of the company and the status of all projects. And a big part of this is keeping an eye on customer satisfaction--you'd be surprised

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Five Days to New iPhone: Rumor Round-Up

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app store, apple, iphone, retention, review

Published June 3, 2009 at 1:00 p.m.
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As we get closer to the new iPhone, the rumors get hotter (even hotter than our last round-up). Here are the more interesting stories, one of which is a doozy ... Chinese iPhone in July, Along with the Rest of the World?A Chinese release for Apple's favorite toy has been expected ages, and news about it has surfaced and sunk before. The main hang-ups were the actual details of the contract with China Mobile, which seems to have been angling for some control over the Chinese App Store and maybe a

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What the Hell is Tumblr? And Other Worthwhile Questions

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development, feedback, retention

Published May 13, 2009 at 5:30 p.m.
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If you're a nerd, you have spent the last year explaining to your friends the virtue (or downfall) of Twitter and Facebook. In another year, you'll have a third prong to your presentation: Tumblr ... Tumblr is a little bit the long lost cousin of its other buzzword counterparts. Like Twitter, it takes the now-antiquated medium of the blog and refreshes it with a new format, a centralized platform, and more interactivity. Like Facebook, it's yet another face on your online personality, a scrap

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